Analisis Faktor-Faktor Niat Beli Ulang dalam Pembelian Online
نویسندگان
چکیده
Research on repurchase intentions needs to be re-done get the latest conditions regarding market for marketers and find out consumer developments in strengthening in-depth arguments themselves until they finally make a decision repurchase. This study adapts theory of reasoned action as basis knowing behavior. Behavior according Theory Reasoned Action (TRA) is influenced by intentions, are subjective attitudes norms. attitude beliefs about results actions that have been taken. Subjective norms opinions others motivation follow those opinions. In conclusion, this explains person will take an if he sees positive believes other people want him it. Until now, studies related re-purchase still relevant examined, given need appropriate model explain how perception value trust affects consumers' buying intentions. research presents relationship belief intention with risk variables moderation variable. The target respondents students, because researchers perpetrators online selling activities mostly students who understood very well use technology transactions.
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ژورنال
عنوان ژورنال: COMSERVA
سال: 2022
ISSN: ['2798-5652', '2798-5210']
DOI: https://doi.org/10.59141/comserva.v2i5.676